Commercial Intelligence
Commercial intelligence for B2B growth. Orinmore is a technology company that helps B2B organisations identify the right companies, find the right contacts and create relevant outreach for sales teams, using data, automation and AI within one technology platform.
We remove the burden and uncertainty of B2B prospecting, so your team spends more time selling and less time searching.
The commercial problem
Time spent searching, not selling
Sales professionals spend hours researching companies, finding contacts and checking information instead of speaking to prospects.
Unreliable pipeline data
Incomplete, outdated or inconsistent data makes targeting harder and wastes time approaching the wrong companies.
Unclear who to target
It is hard to know which companies are most likely to buy, who the right people are, and how best to reach them.
Generic outreach
Messages that lack relevance get low engagement and limited response from potential customers.
Limited capability to do this at scale
Many organisations lack the specialist tools, data engineering and analytical capability needed to identify, prioritise and manage outreach efficiently.
Our end-to-end service
Discover and define
We learn your business, goals, customers and market, then build your ideal customer profile, scoring rules and success criteria.
Companies identified and scored
We build targeted lists from current data and trade sources, then score and rank opportunities against your agreed rules.
Identify key contacts
We pinpoint the right decision-makers for your products and services, with reliable contact details.
Outreach and tracking
We create personalised email and LinkedIn outreach, with dashboards and reporting to track engagement and performance.
Managed service and optimisation
Each month we find the right companies and decision-makers and provide drafted outreach, managing the end-to-end process and improving results as we learn.
Every company is scored. Before any outreach, each company passes four qualification gates and is scored against a 100-point model, with the rules agreed with you first, so effort only goes where it counts.
What you receive
You get more than data. We provide the technology platform, intelligence and drafted outreach to help you reach the right people and hit your growth goals.
- A prioritised view of your best-fit companies
- Decision-makers identified for each account
- Contact data and account intelligence in one place
- Drafted email and LinkedIn outreach, ready to review and send
- Campaign-ready datasets built into your workflow
- Live dashboards and reporting to track performance
Why clients choose Orinmore
Faster research
Less time spent on prospect identification.
Better targeting
Companies selected against defined criteria.
Tailored outreach
Messaging informed by company and contact data.
Sales focus
More time spent starting conversations.
Case studies
Three recent engagements across different sectors and commercial goals, delivered through the same define, research, score and activate process.
Energy broking
Targeting eligible businesses for an energy scheme
We built the eligibility profile with the client, scored the market against it and delivered prioritised batches of qualifying businesses. Named decision-makers and drafted outreach meant the broker's team spent their time on scheme conversations rather than list building. We also provided websites for eligibility checking and application management.
Commercial finance
Finding businesses with a working capital need
We identified companies whose trading profile and commercial signals pointed to a cash flow or funding requirement, then matched each one to the most relevant invoice finance option, so outreach spoke to a specific need rather than a generic product.
Specialist recruitment
Identifying the right hiring companies to approach
We defined the profile of a good-fit client with the leadership team, scored the market against it and delivered a prioritised list with named contacts, so consultants concentrated on the accounts most likely to convert into briefs.
Let's talk about your commercial intelligence strategy
If you want to spend more time selling and less time searching, we would be glad to talk it through.